A STUDY OF THE DETERMINANTS OF OUTBOUND TRAVEL EXPENDITURE OF MALAYSIAN TRAVELERS

• 발행기관: 세계문화관광학회
• 저자명: Kan Lye Leng Soo Keng Leng
• 간행물 정보: 『Conference Proceedings』10th International Joint World Cultural Tourism Conference 2009, 381~389쪽, 전체 9쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.11.30

영문 초록

There is a growing trend of Malaysian traveling abroad despite the limited literature available on Malaysian outbound travel and its expenditure patterns. Hence, this paper attempts to study if there is any significant difference in the average expenditure of outbound travelers of different income level, socio-demographic factors and travel related behavior. It also examines the relationship between travelers' expenditure patterns and their income level, and identifies other determinants that influence travel expenditure. There is a significant difference in the average expenditure for different samples of income level, marital status, age group and travel group size. Total travel expenditure, accommodation, food and beverage, transportation, entertainment and recreation and gift expenses are found to have significant positive relationships with income level. There is also a significant relationship documented for gender and marital status with total travel expenditure. Some of these results are consistent with previous findings. The study further discusses its limitations and provides some recommendations for future research.

목차

ABSTRACT

1. INTRODUCTION

2. LITERATURE REVIEW

3. RESEARCH METHODOLOGY

4. RESULTS & DISCUSSION

5. CONCLUSIONS AND RECOMMENDATIONS

6. REFERENCES

ACKNOWLEDGEMENT

키워드

outbound tourism travel expenditure income level socio-demographic factors travel characteristics Malaysian travelers