학술논문
THE ROLE OF AUTHENTICITY IN CULTURAL TOURISM MARKETING
이용수 18
- 영문명
- 발행기관
- 세계문화관광학회
- 저자명
- Keith G. Brown Haywantee Ramkissoon
- 간행물 정보
- 『Conference Proceedings』10th International Joint World Cultural Tourism Conference 2009, 143~151쪽, 전체 9쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2009.11.30
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국문 초록
영문 초록
The researcherss investigate the role of authenticity in marketing cultural tourism products to living history enthusiasts and national historic site tourists visiting Cape Breton Island in Atlantic Canada during the summer of 2008. More specifically, the research investigates how the marketing of three historical sites as authentic and historically accurate, may influence the tourist decision to visit and participate.
A randomized sample of 100 completed surveys was conducted at three locations. The work provides the investigators with data regarding which stimuli is ultimately the most effective when marketing Cape Breton Island to this market segment.
목차
Abstract
INTRODUCTION
METHODOLOGY
CONCLUSION
REFERENCES
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