학술논문
IMPACT OF INFORMATION TECHNOLOGY IN THE DESTINATION TOURISM MARKETING
이용수 20
- 영문명
- 발행기관
- 세계문화관광학회
- 저자명
- KOZETA SEVRANI KLODIANA GORICA
- 간행물 정보
- 『Conference Proceedings』10th International Joint World Cultural Tourism Conference 2009, 247~256쪽, 전체 10쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2009.11.30
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국문 초록
영문 초록
It is very important to analyze the role of ICT and e-business for destination management, CRM in tourism, and on prospects for innovative mobile e-services for tourists. Destinations are the core units of competition in tourism. Yet, they are not manageable like a single enterprise as they consist of a multitude of heterogeneous companies, which are formally independent from each other. From this perspective, destination management organizations (DMOs) are some kind of virtual enterprises spanning different tourism service providers within their region. Therefore, the application of ICT by DMOs is a challenge and a great opportunity alike.
목차
Abstract
INTRODUCTION
1. FEATURES THAT HAVE CHANGE THE STRUCTURE OF INDUSTRY
2. The role of ICT in the Marketing Elements of Tourism Destination
3. ICT-SUPPORTED DESTINATION TOURISM MARKETING AND OPERATION OF DESTINATION PORTALS ON THE INTERNET
4. DMOs and their use of ICT - the development since the 1980s
5. DMS as a tool of Tourism Marketing
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