Uses and Gratification on eWOM Tourism Information

• 발행기관: 세계문화관광학회
• 저자명: Yang Sung-Soo Huh Hyang-Jin Suh Yong-Kun
• 간행물 정보: 『Conference Proceedings』10th International Joint World Cultural Tourism Conference 2009, 727~729쪽, 전체 3쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.11.30

영문 초록

This study draw on the uses and gratifications perspective in tourism information research to examine the tourist experience associated with website. The goal of this study is to investigate the extent to eWOM(electronic Word-of-Mouth) using motivation and gratification. In methodological sense, the survey was employed in user of destination search for travel and performed application with AVOVA for analysis. Data collecting method was a convenience sampling with face-to-face interview. A total of 600 questionnaires were collected from the survey and 577 questionnaires were coded for a data for analysis on this study. Data for the study were drawn from the user who have been travel information on eWOM. The findings deriving from this study are followings; First, Perception of using motivation is consist of 5 dimensions such as Self-Development, Information Acquisition, Enjoyment, Community, and Travel Cost. Second, The findings deriving from this study is a statistically significant difference in the relationship between the using dimensions and user propensity of eWOM tourism information. Finally, using motivation was positively related with behavioral intentions of making process.

목차

Abstract

INTRODUCTION

RESULTS

REFERENCES

키워드

eWOM Destination Marketing Uses and Gratifications Potential User