BUILDING DESTINATION IMAGE OF KUALA KUBU BAHARU

• 발행기관: 세계문화관광학회
• 저자명: Khursiah Binti Abd. Aziz
• 간행물 정보: 『Conference Proceedings』10th International Joint World Cultural Tourism Conference 2009, 69~76쪽, 전체 8쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.11.30

영문 초록

This study identifies the key destination attributes building destination image from natural heritage perspective of the various resources which could help to maintain the tourist flows towards Kuala Kubu Baharu (KKB), Selangor, Malaysia where people visiting for outdoor recreation consists forests, lakes, wildlife, and other aspects of Kuala Kubu Baharu's natural heritage. Data on the destination image attributes associated with KKB destinations promoting themselves as natural heritage tourism centre were collected via qualitative research using in-depth interviews and discussion groups to engage with tourism providers to explore four issues to be address in this research: (1) the key destination attributes to natural heritage tourism, (2) the tourism development in the area, the actively involvement of local communities with the development of their areas, (3) the designated areas targeted for the development and (4) the possibilities social and environment impact if tourism is to be developed.

목차

Abstract

1.0 INTRODUCTION

2.0 LITERATURE REVIEW

3.0 RESEARCH METHOD

4.0 RESEARCH FINDING

5.0 KUALA KUBU BHARU POTENTIAL NATURAL HERITAGE TOURISM ATTRACTIONS

6.0 SOCIAL AND ENVIRONMENT IMPACT

7.0 RECOMMENDATION & CONCLUSION

REFERENCES

키워드

destination image natural heritage Kuala Kubu Baharu(KKB)