A Study of An Efficient Marketing System through Integration of Web and Wireless Internet Using CRM Technique

• 발행기관: 한국산업경영시스템학회
• 저자명: Y.M. Leem Y.S. Hwang
• 간행물 정보: 『한국산업경영시스템학회 학술대회』2008년 춘계학술대회 논문집, 283~287쪽, 전체 5쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2008.05.30

영문 초록

Nowadays, in order to be a competitive enterprise, the most important thing is not to gather new membership but to manage existing membership with useful information in electronic commerce system. To satisfy various customers, it is vital to understand and analyze customer’s need. This study provides the historical background of development on wireless Internet including WAP and WiBro. Ultimately, this paper presents the modeling method for an efficient marketing system in mobile commerce

목차

1. Introduction

2. CRM

3. Wireless Internet and Web

4. Mobile CRM under Marketing System

5. Conclusions and Future Work

키워드

CRM Mobile WAP WiBro Marketing System