游客与村民双重感知下的传统村落旅游发展研究

• 영문명: A Study on the Development of Traditional Village Tourism under the Dual Perception of Tourists and Villagers: Taking Zhengying Village in Southern Yunnan as an Example
• 발행기관: YIXIN 출판사
• 저자명: 田秋兰(Qiulan Tian) 李志浩(Zhihao Li)
• 간행물 정보: 『Journal of Humanities and Social Sciences』제2권 제2호, 115~122쪽, 전체 8쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2024.04.30

국문 초록

乡村旅游逐渐成为乡村发展和乡村振兴的重要支撑，既能促进当地乡村振兴的全面发展，加快乡村振兴战略的推动实施，又能增加农民的家庭经济收入与活跃农村人文环境。基于对滇南郑营村的田野调查，从村民和游客双重感知视角出发，分析郑营村的旅游发展现状，发现不利于促进传统村落旅游发展的系列困境。在此基础上，为了提升游客的游览体验感，同时增加村民收入，推进当地旅游产业发展，需要基层政府统筹旅游规划设计，文旅部门创新文旅宣传方式，村庄集体提升文化挖掘能力，村民激发服务内生动力，凸显其乡村旅游的特色，促进当地旅游产业发展壮大。

영문 초록

Rural tourism has gradually become an important support for rural development and revitalization. It can promote the comprehensive development of local rural revitalization, accelerate the implementation of rural revitalization strategies, and increase the economic income of farmers and activate the rural cultural environment. Based on a field survey of Zhengying Village in southern Yunnan, this study analyzes the current tourism development status of Zhengying Village from the perspectives of both villagers and tourists, and identifies a series of challenges that are not conducive to promoting the development of traditional village tourism. On this basis, in order to enhance the tourism experience of tourists, increase the income of villagers, and promote the development of local tourism industry, it is necessary for grassroots governments to coordinate tourism planning and design, cultural and tourism departments to innovate cultural and tourism promotion methods, village collectives to enhance cultural excavation capabilities, villagers to stimulate internal service motivation, highlight the characteristics of rural tourism, and promote the development and growth of local tourism industry.

목차

Ⅰ.引言

Ⅱ.郑营村概况与研究方法

Ⅲ.村民与游客对旅游发展的双重认知

Ⅵ.传统村落旅游发展的现实困境

Ⅴ.传统村落文旅融合发展的改进路径

Ⅵ.结语

키워드

双重认知 传统村落 乡村旅游 Dual cognition Traditional villages Rural tourism