乡村振兴战略下农产品跨境电商赋能乡村特色产业的研究

• 영문명: Research on the Empowerment of Rural Specialty Industries by Cross-border E-commerce of Agricultural Products under the Rural Revitalization Strategy
• 발행기관: YIXIN 출판사
• 저자명: 王璐(Lu Wang)
• 간행물 정보: 『Journal of Humanities and Social Sciences』제2권 제2호, 95~102쪽, 전체 8쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2024.04.30

국문 초록

我国是一个以农为本的国家，拥有广大的农村、丰富的农产品和丰富的市场，跨境电商为农产品出口提供支撑，既能突破时空局限，缩短农产品贸易流程，提升农产品出口效益，实现农产品贸易稳定，又能促进我国电商转型升级，促进电商扶贫与农业振兴长效机制的构建。但研究发现，我国农产品跨境电商发展迅速，但仍存在一些问题，如出口农产品的质量标准不统一、信息不对称、跨国物流系统及物流科技水平不够高、售后服务程度不高以及缺乏相应的专业技术人员等。针对这些问题，本文首先介绍了我国农产品跨境电商出口的现状，然后分析了其发展机遇，最后提出了以下解决方案：与国际接轨，制定严密的质控机制；营造良好的政策环境，包括政策支持、资源配置和组织保障；不断提高产品质量；重视专业人才的培训；加强质量监管与风险防范，旨在促进农产品跨境电商的发展，赋能乡村特色产业，助力乡村振兴战略的实施。

영문 초록

China is an agriculture-based country with vast rural areas, a wealth of agricultural products, and a large market. Cross-border e-commerce offers support for the export of agricultural products, which can break through the limitations of time and space, shorten the trade process of agricultural products, enhance the export efficiency of agricultural products, stabilize agricultural product trade, and promote the transformation and upgrading of China’s e-commerce. It also aids in the construction of a long-term mechanism for e-commerce poverty alleviation and agricultural revitalization. However, research has found that despite the rapid development of China’s crossborder e-commerce for agricultural products, there are still some issues, such as non-uniform quality standards for export agricultural products, information asymmetry, an inadequate cross-national logistics system and level of logistics technology, low levels of after-sales service, and a lack of corresponding professional and technical personnel. To address these issues, this article first introduces the current situation of China’s agricultural product export via cross-border e-commerce, then analyzes the development opportunities, and finally proposes the following solutions: aligning with international standards by establishing strict quality control mechanisms; creating a favorable policy environment, including policy support, resource allocation, and organizational guarantees; continuously improving product quality; focusing on the training of professional talent; and strengthening quality supervision and risk prevention. The aim is to promote the development of cross-border ecommerce for agricultural products, empower rural specialty industries, and support the implementation of the rural revitalization strategy.

목차

Ⅰ.引言

Ⅱ.我国农产品跨境电商出口现状

Ⅲ.乡村振兴战略下农产品跨境电商的发展机遇

Ⅳ.乡村振兴战略下农产品跨境电商发展存在的问题

Ⅴ.乡村振兴战略下农产品跨境电商赋能乡村特色产业的路径

Ⅵ.结语

키워드

乡村振兴 农产品 跨境电商 乡村特色产业 Rural Revitalization Agricultural Products Cross-Border Electronic Commerce Rural Characteristic Industry