中国社交媒体对埃隆·马斯克人物形象认知的特点分析

• 영문명: Analysis of the Characteristics of Elon Musk's Image on Chinese Social Media : Centered on Data Mining of Weibo Articles
• 발행기관: 한국국회학회
• 저자명: 두보(Bo Tu)(涂波)
• 간행물 정보: 『한국과 세계』제6권 2호, 913~928쪽, 전체 16쪽
• 주제분류: 복합학 > 학제간연구
• 파일형태: PDF
• 발행일자: 2024.03.30

국문 초록

埃隆·马斯克(Elon·Musk)是当今时代最受国际社会各界关注的商界人物之一，不仅仅是由于他出乎寻常的商业头脑、超前的挑战意识和传奇的创业经历带来的世界首富头衔与各种荣誉，而且还在于他擅长运用符合时代潮流的各种社交网络媒介平台来实现和网络社会各层的互动，保持和提升在网络时空的热度，引发各国社交媒体对马斯克和相关事件进行认知评价。在此背景下研究中国社交媒体对马斯克的形象认知特点，能够促进中国网络社会和国际的认知接轨，推动中国网络和国际社会的互动交流，具有一定的理论意义和现实意义。本研究运用Python 3.11 版本软件，在2023年 8月18日这个时间节点上，对微博平台上的关于马斯克的年度博文进行了抓取和过滤，并结合时间顺序的关联事件进行逻辑分析，最终提炼出中国的社交媒体对于马斯克人物形象的认知特点。本文发现，中国社交媒体主要是通过对马斯克本人的事业发展和热点事件的关注和评价来构建对马斯克的人物形象认知，社交媒体对于马斯克的形象认知随着人物事件的动态变化呈现出动态变化的特点；中国社交媒体对于马斯克的关注点相对集中于特斯拉智能驾驶领域，太空事业和脑机神经技术领域，以及社交媒体领域；微博博文对于马斯克形象的认知特点比较极端，其中极端正面比例占60%以上，持极端负面的比例占10%以上。

영문 초록

Elon·Musk is a business man who attracts the world’s most attention, not only because of its unusual business mind, advanced challenging consciousness and legendary entrepreneurial experience which made him the world's richest man, but also because he is good at using the trend of social network society (SNS) platform to achieve social interaction. This study uses python 3.11 software to capture and filter Musk's Weibo articles on August 18th, 2023, and makes logical analysis based on the chronological related events, so as to extract Musk’s cognitive characteristics of Chinese social media. This paper finds that Chinese social media builds Musk's image cognition through reporting and judging his career development and hot issues, the cognition varies with the dynamic changes of character events; Chinese social media focuses on fields of Tesla intelligent driving, spaceship and brain neural technology, as well as social media; Weibo articles’ cognitive characteristics of Musk's image are extreme, where the extremely positive proportion accounts for more than 60%, and the extremely negative proportion accounts for more than 10%.

목차

Ⅰ. 绪论

Ⅱ. 人物形象认知的相关文献及其不足

Ⅲ. 研究方法和数据

Ⅳ. 中国社交媒体对马斯克的人物形象认知

Ⅴ. 结论

參考文獻

키워드

埃隆·马斯克 中国社交媒体 人物形象认知 微博博文 特斯拉 Elon·Musk Chinese Social Society Character Image Cognition Weibo Article Tesla