여행예약애플리케이션 서비스품질을 활용한 기술수용모델에 관한 연구

• 영문명: A Study on the Technology Acceptance Model Using the Service Quality of Travel Reservation Application
• 발행기관: 관광경영학회
• 저자명: 이세훈 문정남
• 간행물 정보: 『관광경영연구』제23권 제2호, 173~192쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.03.31

영문 초록

In the tourism market, the volume of transactions through mobile has increased rapidly recently. In this regard, we conducted a study using the technology acceptance model to determine whether the service quality of the travel reservation application affects consumers' acceptance of technology and behavioral intentions. This research is a study of Technology Acceptance Model that uses Travel Reservation Application Service Quality as external variable. The study method was to conduct a online survey and off-line research targeting the various tourist. An empirical survey was conducted between August 13 and August 27, 2018, and 175 valid questionnaires were analyzed. As an analysis method was conducted to verify a analysis of frequency, correlation analysis, factor analysis, structural equation model analysis and study model hypotheses. Analysis showed that Travel Reservation Application Service Quality effect on Technology Acceptance(Perceived Ease of use and Perceived Usefulness) accordingly. Secondly, Technology Acceptance has effects Behavioral Intention.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Travel Application Service Quality Technology Acceptance Model App Service Quality Travel Reservation Application