성지순례 전문여행사 선택속성이 관광객의 장기지향성에 미치는 영향

• 영문명: Effect of Christian-Pilgrimage-specialized travel agency selection criteria on long-term orientation: The mediating effect of intrinsic satisfaction
• 발행기관: 관광경영학회
• 저자명: 원용국
• 간행물 정보: 『관광경영연구』제23권 제2호, 423~442쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.03.31

영문 초록

There is no shortage of research in travel agency selection criteria in domestic academics; however, given a recently growing trend of being segmented by such as a type of travel, research subjects and a travel agency type, examining criteria for a travel agency specialized in pilgrimage can be beneficial. This study examined the effect of Christian- Pilgrimage-specialized travel agency selection criteria on long-term orientation and the mediating effect of intrinsic satisfaction. The data collected from 237 respondents were used, utilizing primarily regression analysis and path analysis. The findings show that professionalism and human network influence on both long-term orientation and intrinsic satisfaction while staff and reputation show no significant influence on intrinsic satisfaction and long-term orientation respectively. In addition, intrinsic satisfaction plays a meditating role in the relationships between professionalism, human network and reputation.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Pilgrimage Pilgimage-Specialized Travel Agency Intrinsic Satisfaction Travel Agency Selection Criteria Long-Term Orientation