항공사 애플리케이션 재사용의도에 대한 연구

• 영문명: A study on the intention to reuse mobile airline application: An application of the unified theory of acceptance and use of technology 2(UTAUT 2) model
• 발행기관: 관광경영학회
• 저자명: 정은유
• 간행물 정보: 『관광경영연구』제23권 제2호, 719~735쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.03.31

영문 초록

The purpose of this study is to investigate the impact of mobile airline application on consumer’s attitude and intention that applying the unified theory of acceptance and use of technology 2. To meet that purpose, empirical data were gathered from an online survey of consumers with mobile airline apps installed. Firstly, the effect of each variables(performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, habit) on the attitude toward use was verified. The attitude toward use was verified the influence relation to the reuse intention afterwards. Secondly, the analysis showed that performance expectancy, facilitating conditions and hedonic motivation has an effect on the attitude toward use. Finally, the conclusions drawn from this study indicated that performance expectancy, facilitating conditions and hedonic motivation have a significant effect to the attitude toward use. Based on this research, it will show important implications for marketing strategy of mobile airline application.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Airline Apps Attitude toward Use Intention to Reuse Mobile Apps Unified Theory of Acceptance and Use of Technology 2(UTAUT 2) Model