CVM을 이용한 지역축제 입장료 경제적 가치추정 연구

• 영문명: Estimating the Economic value of Local Festival Entrance Fee to using CVM: A Case Study of Sungsan Ilchul Festival
• 발행기관: 관광경영학회
• 저자명: 부창산
• 간행물 정보: 『관광경영연구』제23권 제2호, 65~81쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.03.31

영문 초록

The purpose of this study is to estimate economic value of Seongsan Sunrise Festival and identify factors which influence willingness to pay of festival-goers. To this end, this study adopted double-bounded dichotomous choice CVM for analysis. For this study, a survey was conducted for local and domestic tourists visited the Seongsan Ilchul Festival and utilize SPSS 21.0 and STATA 14.0 programs for analysis. The study result showed that age and income bracket play significant influence on willingness to pay(WTP) of tourists while visit experience, gender, and level of education are not that significantly influential. By utilizing coefficient estimated from logic model, individual WTF for ticket price of Seongsan Sunrise Festival can be priced at 2,070 KRW. For the pricing plan, local tourists are expected to pay up to 2,008 KRW while domestic tourists priced at 2,160 KRW. This study is expected to provide a fundamental foundation for settling adequate ticket pricing policy and practical strategy for fee-based policy of local festivals.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결 론

참고문헌

키워드

Contingent Valuation Method(CVM) Willingness to Pay(WTP) Double-Bounded Dichotomous Choice(DBDC) Local Festival