국내자동차부품업체의 해외시장조사방법별 성과에 관한 연구

• 영문명: The Open Policy of Chinese Distribution Market and Counterplan of Korean Firms
• 발행기관: 한국통상정보학회
• 저자명: 배정한(Jung-han, Bae) 김승철(Seung-chul, Kim) 주신영(Shin-young, Ju)
• 간행물 정보: 『통상정보연구』제8권 제4호, 263~283쪽, 전체 21쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2006.12.30

영문 초록

The objective of this study is to find the traits of the automobile parts industry in Korea and to analyze the performance of overseas market research. Considering the characteristics of the automobile parts industry & overseas market research, the proposed hypothesis are based on practical business in exporting & importing enterprises. A questionnaire was used to analysis the performance of overseas market research. According to the findings, first. oversea market research in the automobiles parts industry should carry out by various means because of the performance & traits differ from industry to industry. second, direct oversea market research(ex, trade exhibition) is better than indirect overseas market research due to high efficiency. finally, to support exporting company, the various data of economic, trade, international commerce should improve the quality.

목차

Ⅰ. 서론

Ⅱ. 해외시장조사의 의의 및 방법

Ⅲ. 연구의 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

automobile parts industry overseas market research trade exhibition