디지털콘텐츠 경제 상거래를 위한 유통 사이트 고객 수용도에 관한 연구

• 영문명: A Study on Acceptance of Customer of Digital Contents Distribution Site’s for Economy Commerce
• 발행기관: 한국통상정보학회
• 저자명: 이재광(Jae-Kwang, Lee) 권혁인(Hyeog-in, Kwon)
• 간행물 정보: 『통상정보연구』제8권 제4호, 3~24쪽, 전체 22쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2006.12.30

영문 초록

Recently, the use of digital contents and demand have been increased with expanding users of internet. Thus, the importance of digital contents distribution site’s has been increased that deal in commercially. The model that measuring acceptance of web sites is studying lively, however, the web sites that dealing and distributing specific goods to be called digital contents have insufficient theoretical base and model about acceptance of customers. Also, the research that acceptance of existing commercial web sites have limitation to explain systematically which influence on acceptance of digital contents distribution sites. Because, those research connect directly the feature of web sites, the purchase of web sites or the feature of buyers and acceptance. For that reason, it’s hard to reflect the feature of digital contents. In this research, to measure customers’ acceptance of web sites that distribute digital image, it is based on Technology Acceptance Model by Davis. This research find out the significant cause from survey by users of digital image distribution site. and TAM which has been adapted the analyzation of new site’s acceptance can explain the state of digital image distribution site use. This research let us know the evaluation of digital image distribution site and operating strategy as a new business model.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 표본설계 및 설문지의 구성

Ⅴ. 자료의 수집 및 분석방법

Ⅵ. 연구자료의 분석

Ⅶ. 연구결과

Ⅷ. 결론 및 시사점

키워드

Digital Contents Distribution Technology Acceptance Model DRM