중국 전자기업 하이얼(Haier)의 글로벌화 사례연구

• 영문명: A Case Study on the Haier Globalization of Chinese Electronics Firms
• 발행기관: 한국통상정보학회
• 저자명: 김영래(Young-Rai, Kim) 강청송(Qing-Song, Kang)
• 간행물 정보: 『통상정보연구』제8권 제4호, 311~333쪽, 전체 23쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2006.12.30

영문 초록

The change of the global environment, especially the development of the communication and transportation and the decrease of the trade barrier promotes the progress of globalization. Under this background, the globalization progress of Chinese electronic firms is also pushed forward, compared with the early firms, which is being quickly shortened. This study has some purposes. First, this tries to investigate the growth process of the Chinese electronics firms, by which reveals the progress of the global competition ability and the background of promoting their rapid globalization. Second, this study estimates and analyzes the implemented process of Haier’s globalization strategy, which is the Chinese most representative global Firm. Finally, this article elaborates the globalization of Chinese firms and the apocalypse of the Korean firms and also shows the corresponding projects for them.

목차

Ⅰ. 서론

Ⅱ. 글로벌화에 관한 이론

Ⅲ. 중국 가전산업의 발달과정

Ⅳ. 하이얼의 글로벌전략, 그 성과와 평가

Ⅴ. 결론

키워드

Chinese Electronics Firms Haier Global Strategy