한국 국가이미지와 기업이미지간의 상호효과에 대한 실증연구

• 영문명: An Empirical Study of Two-Way Effects on Country Image of KOREA and Corporate Image: A Focus on Chinese Consumer of SAMSUNG Electronics
• 발행기관: 한국통상정보학회
• 저자명: 이춘수(Chun Su, Lee) 이장로(Jang Rho, Lee) 서민교(Min Kyo, Seo)
• 간행물 정보: 『통상정보연구』제8권 제4호, 335~354쪽, 전체 20쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2006.12.30

영문 초록

IThis research meets with empirical results in pursuit of aim as below mentioned. Firstly, it gets a line on two-way effects which have an effect on both (the country image and corporate image) by using the corporate image for the study of the country image. After making an analysis of the empirical test, found out that the corporate image has influence upon the country image significantly. Also found out that the country image has an effect on the corporate image powerfully. Therefore, it effects an inspection of evidence that the country image and corporate image have significantly positive concern, each other. Secondly, it is offering the way to use the culture marketing as grasping the mediating effects, which culture difference has influence upon the country image and the corporate image. The mediating effects show that the country image has influence on the corporate image more as culture difference is bigger.

목차

Ⅰ. 문제제기 및 연구목적

Ⅱ. 문헌연구 및 가설설정

Ⅲ. 연구방법론

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

ABSTRACT

키워드

한국이미지 삼성전자이미지 문화 글로벌기업