유통서비스의 글로벌 시장적응력

• 영문명: Global market accommodation of distribution service: Focus on Wall Mart and Carrefour
• 발행기관: 한국통상정보학회
• 저자명: 이민영(Min-Young, Lee) 강선규(Sun-Kyu, Kang)
• 간행물 정보: 『통상정보연구』제8권 제4호, 355~383쪽, 전체 29쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2006.12.30

영문 초록

The rapid expansion of regionalism has resulted in the creation of blocs of the global economy, so that those countries not belonging to one or more blocs can be discriminated. The purpose of this paper is to examine the competition policy theoretically, international background with issues, and discussion trend of global enterprise. By doing them, this paper suggests the responsive plan, future prospects, and policy directions for the competition policy by distribution service. There is not a statistically significant relationship between international diversification strategy and firm performance. However, we observed some tendency that the larger the firm size, the higher the firm performance, assuming the degree of international diversification or multinationality to be constant. However, the export productivity increase after 1~2 years, and there exits a clear evidence that the innovation investment increases a firm’s export competitiveness as time goes on.

목차

Ⅰ. 서론

Ⅱ. 유통서비스 패러다임 변화

Ⅲ. 글로벌기업 시장적응력 부족요인

Ⅳ. 시사점 및 결론

참고문헌

키워드

distribution service supply chain market share private brand