일본 내 한류가 원산지효과에 미친 영향

• 영문명: Country-of-origin effect caused by Korean Wave in Japan
• 발행기관: 한국통상정보학회
• 저자명: 이운영(Oun-Yeong, Lee) 강계삼(Kye-Sam, Kang)
• 간행물 정보: 『통상정보연구』제8권 제4호, 237~261쪽, 전체 25쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2006.12.30

영문 초록

This article is intended to investigate how the Japanese consumers have changed the country image on Korea, the evaluation toward products manufactured by Korea and the willingness to buy Korean products through the experience of Korean Wave. So the country image, the evaluation and the willingness were compared between the before and after experiencing Korean Wave The empirical result said that during the span of Korean Wave the country image and the evaluation have improved, but the intentions to purchase Korean products are still not positive in Japan. So an additional analysis was made to find the reason of the unwillingness to buy Korean products. Although they regard Korean products as qualitatively good against price, they seldom know Korean brand, hardly watch korean product’s advertisement. Especially the intentions to purchase Korean products in durable goods was lower than in consuming goods.

목차

Ⅰ. 서론

Ⅱ. 이론 및 선행 연구

Ⅲ. 연구문제 및 가설

Ⅳ. 연구분석

Ⅴ. 분석결과

Ⅵ. 결론

참고문헌

키워드

country image country -of- origin Korean Wave Japanese consumer