AMOS를 활용한 프리미엄 아웃렛 쇼핑몰의 만족도 및 재방문의사 분석

• 발행기관: 한국지역개발학회
• 저자명: 유민태 이덕조 박태원
• 간행물 정보: 『한국지역개발학회 세미나 논문집』2012년 춘계학술대회 발표집, 369~393쪽, 전체 25쪽
• 주제분류: 사회과학 > 지역학
• 파일형태: PDF
• 발행일자: 2012.05.30

영문 초록

As the supply commercial space has changed rapidly in keeping with a change in consumers lifestyle due to economic development. Commercial space became a product that consumers make a selection. Such change also occurred in outlet shopping mall. Premium outlet shopping mall as destination of shopping tour made an appearance through sophistication of tenant in a suburb in some countries including the United States. However, in Korea, clear definition of outlet has not been made. In addition, research on elements of construction of space in outlet has been insufficient. Research on outlet has been conducted mainly in terms of distribution and business management. This study made an analysis of the effect of ements of construction of space in outlet on consumers satisfaction and revisit. Analysis deducted six factors that consumers recognize when they select place. Six factors were used as independent variable that has an effect on consumers satisfaction and revisit. Factors that have a significant effect on consumers satisfaction and revisit were validated through structural equation models. This study revealed that factor of convenience has a direct effect on consumers satisfaction and factors that have a direct effect on consumers revisit are tenant, location of shopping mall and beauty of shopping mall.

목차

1. 서 론

2. 선행연구 및 사례분석

3. 대상지 개요

4. 실증분석

5. 결과 및 해석

6. 결론 및 시사점

키워드

프리미엄 아웃렛(Premium Outlet) 소비자 만족도(Customer Satisfaction)요인분석(Factor Analysis) 구조방정식모형(Structural Equation Model)