외식기업의 시장 지향성이 경영성과에 미치는 영향

• 영문명: A Study on the Relationship between Market orientation and Business performance in food service industry
• 발행기관: 한국외식경영학회
• 저자명: 권성태(Kwon Sung Tai)
• 간행물 정보: 『외식경영연구』12권 3호, 213~233쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

The purpose of this research is to articulate with evidence, the relationship involving how the market orientation of food service industry affect jab satisfaction and organizational job satisfaction and business performance of organizational commitment. In order to accomplish this, we streamlined variables through cause & reliability analysis on four research concepts and then analyzed the research results of research model through hypothesis testing. The study revealed: (1) the market orientation of food service industry does affect jab satisfaction and organizational commitment. (2) the jab satisfaction and organizational commitment do affect the business performance. (3) the market orientation does affect business performance. These conclusions imply the fact that high market orientation of food service industry boosts business performance through jab satisfaction and organizational commitment, therefore food service industry can achieve higher level of business performance through rapid response to the changes of market environment and active communication of workers.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 가설설정, 조사방법

Ⅳ. 실증분석과 연구결과

Ⅴ. 결론

참고문헌

키워드

Market orientation Business performance job Satisfaction