와인 제공이 컨벤션 참가자에게 미치는 영향에 대한 탐색적 연구

• 영문명: An Exploratory Study on the Influence of Offering Wine to Convention Participants
• 발행기관: 한국외식경영학회
• 저자명: 이은성(Lee Eun Sung) 윤혜진(Yoon Hye Jin)
• 간행물 정보: 『외식경영연구』12권 3호, 125~148쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

These days the preference for wine is increasing rapidly in Korea because of globalization and well-being trend, and the convention industry which originates from Europe is naturally mixed with European culture which serves wine with meal. This means that serving wine at the banquet in convention is became generalize. This point of view, serving wine in convention becomes important factor to enhance the participants satisfaction and the quality of the convention. The purpose of this research is measuring of effect and important factors of serving wine in convention between domestic and international participants. Therefore, this research is the exploratory study to investigate whether providing wine effects the participants' satisfaction and quality enhancement and the participants recognize the importance of wine, and which wines are preferred in convention. Through practical analysis on above factors, we are going to suggest the these results as basic materials for further vitalization of quality and satisfaction of participants in domestic convention industry. For this research, we collected data from the 104 participants of the 8th ASEM Finance Ministers' Meeting which held June in 2008 in Jeju ICC and analysed the important factors selecting the wine, the effect of satisfactory level on wine to whole convention satisfaction. We could find that about 62% of the participants thought that the offering wine is critical factor, 46% of them responded that the quality of wine effected the quality of whole convention experience. and while domestic attendees answered 'the taste of wine' as the most important factor, foreign participants replied 'the harmony with food'.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법론

Ⅳ. 실증 분석

Ⅴ. 결론 및 제언

참고문헌

키워드

Wine Convention Exploratory study