韩国广播电视产权制度价值变迁 对中国文化体制改革的启示

• 발행기관: 대한중국학회
• 저자명: 贺 莹 金昌庆
• 간행물 정보: 『중국학(구중국어문론집)』中國學 第40輯, 453~478쪽, 전체 26쪽
• 주제분류: 인문학 > 기타인문학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

Since the establishment of Broadcasting Property Rights Institutions (BPRI), it constantly changing at different periods. The term "property" is used in economics and law but less so in the media industry. Therefore, there is a certain amount of academic space left to be discussed. South Korea constantly strengthens their broadcasting technology development, sets up the Broadcasting Act and the corresponding system of property rights, so Korean BPRI are original and native providing the realistic case for study. It is necessary to investigate the path of Korean BPRI development. Based on current research, we analyze and classify the value concept behind the regulation rules of Korean BPRI. Also we use the Managerial Grid Model (1964) developed by Robert R. Blake and Jane Mouton to construct "efficiency" and "fairness" as the ultimate goal of the Korean value system of BPRI. Through this value system of BPRI, we track the value changing path of Korean BPRI. The analysis' results showed that value changing of the Korean BPRI began from the establishment of private KORCAD (Korea Office RCA Distributor) HLKZ-TV in the 1950s. At that time, Korea paid more attention to the pursuit of efficiency, while the pursuit of fairness was very low. Second, since Korean BPRI’ reform in the 1980s, KBS, MBC totally changed to public owned institutions. So Korea was very concerned about the pursuit of fairness, while reducing the attention to efficiency. Again, after SBS was established in 1990, Korea began to strengthen the pursuit of efficiency again, and still paid attention to fairness. Last, entering 2000 with the rapid development of science and technology, digital technology and the Internet has been widely applied to the entire media field. Integration of radio and television’s phenomenon has become more evident and "fairness" and "efficiency" was become the highest pursuit of the values goal. Through studying the process of change of Korean BPRI's value goal, the Korean value lines throughout the entire frame from left and right sides on my research. It includes fully pursuit of the efficiency period, fully pursuit of fairness period, as well as both two sides at same period. From the whole development perspective, Korean government has always been pursuit of fairness in the effort, the fairness was taken cared in each stage of economic development. In the whole frame of Korean BPRI, the fairness and efficiency is the eternal absolute value goal. However, at different periods the understanding of the fairness and efficiency focuses on different points. At a deeper perspective of analysis, actually this changing process is constantly adjusted by fairness and efficiency, and is the result of the interaction effect. To balance them is not only very important to South Korea but also for the work towards the future for many other countries. When these two objectives are achieved at a high degree of unity, they will produce positive and infinite effects on the economy, the national welfare and social welfare benefits will also be enormous.

목차

1. 序论

2. 关于韩国广播电视体制的中韩研究现状

3. 韩国广播电视制度的价值体系

4. 韩国广播电视产权制度价值体系变迁、变迁特点及启示

5. 中国广播电视产权制度的分析

6. 结论

〈参考文献〉

〈Abstract〉

키워드

Value system Managerial Grid Model Korean Broadcasting Property Rights Institutions Fairness Efficiency