B2C 인터넷 쇼핑몰 성과에 영향을 미치는 성공요인에 관한 연구

• 영문명: Research about the Success Factor which has an Influence on B2C Internet Shopping Mall Result
• 발행기관: 한국산업경영시스템학회
• 저자명: 강현순(Hyun-Soon Kang) 김정자(Jung-Ja Kim)
• 간행물 정보: 『한국산업경영시스템학회 학술대회』2009년 춘계학술대회 논문집, 28~35쪽, 전체 8쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2009.05.30

영문 초록

A lot of B2C Internet shopping mall companies are establishing various strategies in order to make a result to be further better than it. But They are experiencing trouble by restriction like manpower or financial issue. Therefore, trying to grasp how an assistance degree of a company in B2C Internet shopping mall success factors affects will be important information in resources distribution of management strategic which is established by B2C Internet shopping mall company to survives in unlimited competition. In this paper, It is purpose to find which is success factors affecting to a finance and the other part of results in B2C Internet shopping mall companies. In order to achieve a study purpose, we make a model by literature study and inquiries and analysis the result data. Consequently for successful B2C Internet shopping mall operation, it needs a assistance of a company fully. But the company which shall get a maximum effect with resources limited is difficult to assistance fully. This study will be used to establish strategies of distribution of resources appropriately for the company which is not fully assist B2C Internet shopping mall operation because of restrictions of manpower, material and finance.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 연구모형과 조사방법

Ⅳ. 실증분석

Ⅴ . 결 론

Ⅵ . 참고문헌

키워드

B2C online shopping mall e-commerce