무형자산 평가기법을 적용한 소비자 만족도 우선순위

• 영문명: Priority of Customers Satisfaction Using Analysis Method of Intangible Assets
• 발행기관: 한국산업경영시스템학회
• 저자명: 임영문(Leem Young Moon) 황영섭(Hwang Young Seob)
• 간행물 정보: 『한국산업경영시스템학회 학술대회』2009년 춘계학술대회 논문집, 219~221쪽, 전체 3쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2009.05.30

영문 초록

Nowaday mobile phone is an essential item for convenient daily life. Mobile phone enables us to obtain a lot of necessary and important things such as communication, information, leisure and entertainment. As the technology of mobile phone has been developed, the function of mobile phone can be compared to small computer. Customer's need of mobile phone has been varied and changed according to individual taste and preference. The main purpose of this research is to analyze priority of mobile phone brands using evaluation method of intangible assets with five major brands.

목차

1. 서론

2. 연구 방법

3. 분석 방법

4. 분석 결과

5. 토론

6. 결론

키워드

Intangible Assets Mobile Phone Brands Priority