얼리어답터들의 IT신제품 구매시 결정요인과 라이프스타일의 영향

• 영문명: Analysis on the Determination Factor and Influence on the Lifestyle on Earlyadopters Buying IT New Goods
• 발행기관: 한국산업경영시스템학회
• 저자명: 여환립(Yeo, Hwanleep) 김판수(Kim, Pansoo)
• 간행물 정보: 『한국산업경영시스템학회 학술대회』2008년 하계학술대회 논문집, 1~12쪽, 전체 12쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2008.07.30

영문 초록

This paper investigates earlyadopter's pattern, lifestyle at IT New Goods for purchase determination retention. The role of lifestyle related to purchase determination retention is analyzed. Criteria and measures for lifestyle are selected based on the literature review and circumstance of IT New Good product. A questionnaire is developed to survey earlyadopter's pattern and lifestyle after discussion and revisions with experts. The data was gathered from 303 IT product customers of early adopters by both on-line and off-line survey, and the collected data was analyzed by using SPSS 12. According to the analysis of survey results, four factors (reform disposition and demonstration disposition, self-benefit sense, community utilization) have relationship with Purchase determination. Also, the mediating effect of Lifestyle exists in the relations with Purchase determination.

목차

1. 서 론

2. 이론적 배경

3. 연구모형 및 연구가설

4. 자료분석 및 결과

5. 가설 검증

6. 요약 및 결론

키워드

earlyadopter lifestyle purchase determination