한식당의 고객만족을 위한 가격과 가치의 상관성 분석에 관한 연구

• 영문명: A Study on the Correlative Analysis of the Price and Value for Customer Satisfaction of Korean Restaurants
• 발행기관: 관광경영학회
• 저자명: 박유라(Yu-Ra Park)
• 간행물 정보: 『관광경영연구』제5권 제3호, 81~94쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.12.31

영문 초록

The market of eating out shows rapid increase at home. Eating out in the past took a serious view quantity and quality of food, but recently it tends to take priority of the value as services of restaurant and mood along with quantity or taste of food. This is due to recognition that the paid price for eating out contains not only just food but also even services and images. Namely, the value on payment price was diffused. The purpose of this study is to present improvement direction of services that middle price's Korean restaurants have to offer to customer by analyzing paid price, offered services and customer satisfaction's correlativity after grasping what is the attribute that customers want. Therefore, actual proof that analyze price and service value and customer satisfaction's correlativity was practiced for the purpose of achieving it. This study says that Korean restaurants have to offer more various menus and services through price, value and customers satisfaction's correlativity. Also this kind of study may have to be continued forward for them.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 가설검증 및 분석결과

Ⅳ. 결 론

참고문헌