여행사의 인터넷마케팅전략 구축에 관한 연구

• 영문명: A Study on the Internet marketing strategy of Travel Agencies
• 발행기관: 관광경영학회
• 저자명: 김주승(Jooseung Kim)
• 간행물 정보: 『관광경영연구』제5권 제3호, 1~18쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.12.31

영문 초록

The purpose of this study was to provide objective and basic suggestion for successful Internet marketing strategy by close examination on travel agency Internet marketing, Internet marketing strategy, Internet homepage and Internet advertising. The results of this study indicate as follows: First, Information packaging is needed for effective Internet marketing and personalized service and digitalization are needed for customer loyalty. Second, Technology and Security-method should be improved for distribution and Travel agencies should use income-distribution network to insure potential customers. Third, The concept on product price should be changed. It means some kind of system avoiding price war, price based on customer value and differentiated price. Forth, Utilization of Banner-ads, e-mail, sponsorship, continuous advertising and concretization of advertising objects are needed for Internet marketing promotion. Finally, in this study it has such limits as insufficient literature research, limited questionnaire, unvaried travel agencies.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 조사설계와 분석방법

Ⅳ. 분석결과 및 논의

Ⅴ. 결 론

참고문헌