문경 전통 찻사발 축제 평가 및 개선방안에 관한 연구

• 영문명: A Study on the 2000 Mungyeong Traditional Tea Bowls Festival
• 발행기관: 관광경영학회
• 저자명: 남태석(Taesuk Nam) 안태현 정연국
• 간행물 정보: 『관광경영연구』제5권 제3호, 19~36쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.12.31

영문 초록

This research carries and analyse a survey for visitors who participate the 2th 2000 Mungyeong traditional tea bowls festival. It shows how to draw up a better plan which leads henceforth festival to be succeed. This study aims at establishing the cultural identity of the area of Mungyeong by developing the cultural tourist industry representing the region. In connection with this objective, the writer is going to summarize the result of the survey as the ways of making the Mungyeong area are tourist attraction and of giving the tourism of the area vitality. The executive committee has been organized to drive the 2th Mungyeong cultural festival for the display of traditional tea bowls, but the division of the committee into subcommittee and the introduction of letting each small committee play its own role in the efficient operation and opening of the festival. The programs for strategic cooperations with other festivities of other regions and effective public relations through journalism is to be established and pushed forward. Taking the initiative in holding the festival by none governmental personnels is desirable and setting up the project for raising and accumulation of the funds for festivals will be necessary. Training professional personnels and the extraction of opinions from them for the successful staging of the festival, and the mutual cooperation between citizen's organizations for the citizens's positive participation in the festival will be necessary.

목차

Ⅰ. 서 론

Ⅱ. 2000 문경전통찻사발 축제에 관한 이론적 고찰

Ⅲ. 실증분석

Ⅳ. 문경전통찻사발 축제 개선방안

Ⅴ. 결 론

참고문헌