Pine과 Gilmore의 체험영역 모델에 관한 검증

• 영문명: Verification on Experience Realms of Pine and Gilmore: The Case of Participants’ Satisfaction of Experiential Activities at Hansan Ramie Festival
• 발행기관: 한국관광학회
• 저자명: 한숙영 엄서호
• 간행물 정보: 『관광학연구』제29권 제2호, 131~148쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.10.31

영문 초록

Earlier, Pine and Gilmore developed the model of experience realms: ‘entertainment’, The richest experience encompasses aspects of all four realms, ‘sweet spot’. This article examines the existence of experience realms and ‘sweet spot’ in Korea Festival. To analyze the relationship between such experience realms and participants’ satisfaction on site, a field experiment was conducted at Hansan Ramie Festival in Korea using Pine- Gilmore’s model. Using ANOVA and multi-regression analysis, authors, contrary to Pine - Gilmore’s thesis, found out that (1) there were no realms of ‘escape’ and ‘sweet spot’ at Ramie Festival, that (2) the realm of ‘entertainment’, which provided the participants with the richest satisfaction in all four experiential activities, was observed to be an omnipresent realm of an experience, and that (3) the program in which visitors participated with low involvement was not recognized as an experiential activity.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 데이터 분석 및 고찰

Ⅴ. 연구의 시사점 및 한계점

참고문헌

키워드

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