레스토랑 이용자들의 재이용 의도의 영향요인

• 영문명: Influencing Factors of the Restaurant Users’ Intention of Reusing
• 발행기관: 한국관광학회
• 저자명: 정광현 조명환
• 간행물 정보: 『관광학연구』제29권 제2호, 73~90쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.10.31

영문 초록

Although the external aspect of the Korean restaurant industry such as sales volume and the number of restaurants are rapidly increasing, environmental changes of the restaurant business also give rise to the importance of a more systematic and detailed study. This study is to examine how and which the factors influence on intention of revisit, and present an effective restaurant marketing strategy based on the analytical results by patrons and market segmentations. To substantiate the proposed model of the study, the SPSS Win 10.0 and LISREL 8.14 program were used for the statistical analysis. The results showed that restaurant attribution evaluation, perceived price, perceived value, and satisfaction level of the customers had a positive effect on intention of repeat visit.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구의 설계 및 조사 방법

Ⅳ. 가설 검증 및 결과의 해석

Ⅴ. 결론

참고문헌

키워드

레스토랑 속성평가 지각된 가격 지각된 가치 만족 재이용 의도