메가이벤트 외래관광객의 여관숙박시설 이용만족에 관한 연구

• 영문명: Foreigners’ Satisfaction Level upon Korean-styled Inns vis-a-vis 2002 FIFA World Cup Event in Korea
• 발행기관: 한국관광학회
• 저자명: 조민호 박정화
• 간행물 정보: 『관광학연구』제29권 제2호, 277~296쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.10.31

영문 초록

Using survey data of foreigners who were staying at Korean-styled Inns and watching 2002 World Cup Game in Korea, authors identifies the five factors supposed to influence their satisfaction level on accommodation. The five factors are;‘Room Service Quality’, ‘Staff Service Quality’, ‘Physical Environment setting and Communication Facilities’, ‘Trust’ and ‘Accessibility’. Multiple regression analysis was then applied to examine the relative importance of each of these factors in determining foreigners’ overall satisfaction levels. Findings are that, in order of importance, ‘Room Service Quality’ was followed by ‘Physical Environment setting and Communication Facilities’, ‘Trust’, ‘Staff Service Quality’ and ‘Accessibility’.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 현황분석

Ⅳ. 연구방법

Ⅴ. 분석결과

Ⅵ. 결론 및 제언

참고문헌

키워드

메가이벤트 여관숙박시설