국제전시회 서비스 속성이 참가업체 만족도에 미치는 영향

• 영문명: Impacts of International Exhibition Services on Participant’s Satisfaction
• 발행기관: 한국관광학회
• 저자명: 김홍범 권창희 문혜영
• 간행물 정보: 『관광학연구』제29권 제2호, 33~51쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.10.31

영문 초록

To help managing exhibition services effectively provided by organizers. this paper examines the satisfaction level of exhibitors Authors hope the results of the study provide better rating system for the operation of international exhibition service and upgrade the current service level. Survey took account of exhibitors that have participated any kind of international exhibitions which were held in COEX. Authors found that exhibition service providers might have to segment the exhibitors for the successful operation of the service itself. Exhibitors were found to be satisfied overall, but the basic factors of the exhibition service appeared to be improved for satisfactory results.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 결과 분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

전시서비스 참가업체 만족도 참가목적 업체규모 업종