농촌관광 서비스품질이 몰입과 만족, 재방문 의도에 미치는 영향에 관한 연구

• 영문명: A Study on the Effects of Rural Tourism Service Quality on Flow and Satisfaction, Revisit intention
• 발행기관: 관광경영학회
• 저자명: 송광인 남상준 김동현
• 간행물 정보: 『관광경영연구』제25권 제1호, 199~220쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.01.31

영문 초록

This study verified the effects of rural tourism service quality on satisfaction, revisit intention and flow's mediating effect. As a result, it were rurality and reliability that rural tourism service quality‘s factors effects tourist's flow. And satisfaction, revisit intention increased as tourist's flow increased. Flow had a complete mediation effect between rurality and satisfaction, revisit intention. In addition, flow had a partial mediation effect between reliability and revisit intention. In other words, consumers want rural tourist destinations to be more rural and have the expertise to give them trust. Therefore, It is necessary to investigate what consumers want to be rural amenity and to consider what is important to gain consumers' trust.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구 내용 및 방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Rural Tourism Service Quality Flow Satisfaction Revisit intention