일본 관광불매운동의 참여동기와 참여의도에 관한 연구

• 영문명: A Study on Participation Motivations and Participation Intentions in Japanese Tourism Boycotts : A Focus on the Integration of SDT and TPB
• 발행기관: 관광경영학회
• 저자명: 김보경 김미경
• 간행물 정보: 『관광경영연구』제25권 제1호, 73~92쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.01.31

영문 초록

This study focused on verifying effects among self-determination and planned behavior and planned behavior and behavior intentions. Research results showed that, first, intrinsic motivation has positive (+) effects on attitude, subjective norms, and perceived behavior control. Second, extrinsic motivation has negative (-) effects on attitude, subjective norms, and perceived behavior control. Third, attitude and perceived behavior control has positive (+) effects on behavior intentions. However, subjective norms and behavior intentions did not display statistically significant influential relationships. Based on these research results, it is shown that decisions to participate in the boycotts of potential Japanese tourism consumers are behaviors planned by one’s own independent decisions.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결 론

참고문헌

키워드

Self-Determination Theory Theory Of Planned Behavior No Japan Campaign Tourism Boycott