베이커리를 활용한 식공간 연출이 고객감정과 재방문의도에 미치는 영향

• 영문명: The Effect of Bakery-based Food Space Design on Customer Emotions and Revisit Intention
• 발행기관: 관광경영학회
• 저자명: 김동진 신형철
• 간행물 정보: 『관광경영연구』제25권 제1호, 39~54쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.01.31

영문 초록

This purpose of this study is to verify the effect of bakery-based food space design on customer emotions and revisit intention. Food space design was divided into food styling and dining space desing, and customer emotions and revisit intention were composed of a single factor. To achieve the goal, a survey was conducted on customers who purchased bakeries at hotels and restaurants. The survey was conducted from 1 May 2020 to 1 June 2020 using the Google Online Questionnaire. 293 collected questionnaires were used for statistical analysis. The results of the hypothesis are as follows: (1) Food styling and dining space design have positive effect on customer emotions. (2) Dining space design and customer emotions have positive effect on revisit intention. (3) Food styling and dining space design have on the revisit intention by mediating customer emotions. The results of this study theoretical and practical implications for the marketing strategy of restaurant business.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 성과분석

Ⅴ. 결 론

참고문헌

키워드

Bakery Food Space Design Customer Emotions Revisit Intention