해시태그를 활용한 관광지 정보탐색요인이 관광지 공감 및 관광객 행동의도에 미치는 영향

• 영문명: The Effect on Information Searching Factor of Tourism Destination on the Empathy of Tourism Destination and The Behavioral Intention of Tourists
• 발행기관: 관광경영학회
• 저자명: 추민수 김미성 윤유식
• 간행물 정보: 『관광경영연구』제25권 제1호, 463~485쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2021.01.31

영문 초록

In 2020, SNS is becoming an indispensable platform of the current era, with 80.1% of Korean PC and mobile users using SNS. Major SNS such as Facebook, Instagram, and Twitter are actively sharing information about their topics using hashtags. The hashtag function of SNS is expected to become a notable marketing platform in the tourism industry, including government agencies and companies related to tourism, and as the number of users of SNS increases, there is a lack of prior research using hashtags in the tourism industry. Therefore, this study wanted to identify the connection between the information Searching factors of Tourism Destinaton and the empathy of tourism Destination using hashtags and behavioral intention of Tourists according to the process. For this study, a total of 463 tourists who used hashtags to search tourist information were surveyed and based on the survey results, the research results based on various analyses were derived. The study found that the 'convenient factors', 'pleasure factors' and 'economic factors' of tourist information exploration factors using hashtags have a significant influence on the sensitivity (+) of tourists' behavior. This study can be expected to create empirical evidence for tourism-related companies and government agencies' development of marketing tools and local tourism policies by eliciting academic implications for research related to hashtags as potential tourists' in the future.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 연구 결과

Ⅴ. 결 론

참고문헌

키워드

SNS(Social Networking Service) Hashtags Behavioral Intention of Tourists Information Searching Factor of Tourism Destination Empathy of Tourism Destination