Mixed logit 분석을 통한 최적의 한국형 의료관광상품 개발

• 영문명: Identifying an Optimal Medical Tourism Product Preferred by Japanese Tourists: A Mixed Logit Model
• 발행기관: 한국관광학회
• 저자명: 김미주 김성섭
• 간행물 정보: 『관광학연구』제34권 제2호, 281~307쪽, 전체 27쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.04.30

영문 초록

Using a mixed logit model, this study was aimed to identify the attributes of medical tourism product that Japanese might prefer. Data were collected from 377 Japanese tourists at Myung-dong area, Seoul in 2009 and the survey instrument was developed by SAS experimental design. Among many results, a few results are very meaningful. Firstly, the most preferred combination of attributes in the scenario I, was 'cosmetic surgery package' that provides post treatment with the price between 150,001-500,001 Won, and recovery period between seven hours to two days. Secondly, the most preferred combination of attributes in the scenario II was 'herbal treatment packages' between 300,000-800,000 Won, with cultural experience, prior or post-treatment, and gourmet tourism program. Results of this study may help to develop an optimum medical tourism package.

목차

I. 서론

II. 이론적 배경

III. 연구방법론

IV. 실증분석

V. 결론

참고문헌

키워드

의료관광 믹스드 로짓 컨디셔널 로짓 진술된 선호 실험설계 Medical tourism Mixed logit Conditional logit Stated preference Experimental design