MICE산업 표준 개발에 관한 사례연구

• 영문명: Development of a MICE Industry Standard In the US: A Focus on APEX(Accepted Practices Exchange)
• 발행기관: 한국관광학회
• 저자명: 李惠蓮
• 간행물 정보: 『관광학연구』제34권 제2호, 167~191쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.04.30

영문 초록

This study explored the procedure and content of a MICE industry standard development in the US. Particularly, it focused on the Accepted Practices Exchange(APEX), which was an initiative of the Convention Industry Council(CIC). Results showed that there were four different phases in building APEX. Results also demonstrated that the contents of standard developed in seven key areas such as terminology, post-event report, event specifications, housing & registration, request for proposal, site profile, and contracts. Based on the consultation with experts about the case study results, several implications for the development of Korean MICE industry standards were discussed.

목차

I. 서론

II. 이론적 배경

III. 연구 방법

IV. APEX 사례 분석결과 및 논의

V. 결론

참고문헌

키워드

MICE산업 표준 APEX 컨벤션산업위원회 Meetings incentives conventions & exhibitions Industry Standards Accepted Practices Exchange Convention industry council