TV 리얼 버라이어티 쇼프로그램에 나타난 관광지의 이미지

• 영문명: The Image of Tourist Attractions on TV Real Variety Show Programmes: A Semiotic Analysis of KBS ｢1 Night 2 Days｣ at Kangwon-do
• 발행기관: 한국관광학회
• 저자명: 梁承勳 金民哲
• 간행물 정보: 『관광학연구』제34권 제2호, 121~142쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.04.30

영문 초록

Movies and TV dramas have successfully created new Korean tourism market. However, there have been no previous works on the relationship between TV real variety show programmes and tourism phenomenon. This study attempts to show that TV real variety show programmes are also able to create new tourism market. Semiotic methods (signifier, signified and sign), which were borrowed from Saussure and Barthes, were used to understand how TV real variety show programmes describe new tourist attractions. Specifically,「1 Night 2 Days」programs' Kangwon-do part which appeared from October 2008 to January 2010 were analyzed using the methods. Results showed that like movies and TV dramas, TV real variety show programmes also could create new tourism market through the TV audiences and it means the TV real variety show production could be a remarkable way to develop Korean tourism marketing.

목차

I. 서론

II. 이론적 배경

III. 연구대상 및 방법

IV. 분석 결과

V. 결론

참고문헌

키워드

관광지 이미지 텍스트 기호학 TV 리얼 버라이어티 쇼프로그램 Tourist attractions Image Text Semiotic TV real variety show programmes