컨벤션 開催地의 이미지 形成過程

• 영문명: Developing a Model of Image Formation Process of Convention Destinations: A Grounded Theory Approach
• 발행기관: 한국관광학회
• 저자명: 龍先重 孫大鉉
• 간행물 정보: 『관광학연구』제34권 제2호, 53~75쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.04.30

영문 초록

This study aimed to understand the image formation process of convention planners toward a convention destination. A grounded theory approach was adopted as the research method. Data were collected from exhaustive in-depth interviews with eighteen convention planners and were analyzed via the open coding, axial coding and selective coding. 18 categories related to the image formation process were identified in the open coding. Then, a paradigm model of image formation for convention destinations was presented. This suggested that the image of a convention destination was found to be formed, changed and finalized over time, going through such multiple phases as exploration, experience, relation formation, reflection and integration. In selective coding, correction of confusion was identified as the core category in the image formation process and, and four types of confusion correction were presented. Based on the analysis, the study developed a model of image formation process of convention destinations.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 연구결과

V. 결론 및 제언

참고문헌

키워드

컨벤션 개최지 이미지 형성과정 모형 근거이론 Convention destination Model of image formation process Grounded theory