온천관광지 유형별 매력차이 연구

• 영문명: A Comparison of Attractiveness Between a Therapeutic Type Hot Spring and General Hot Springs: An Application of IPA
• 발행기관: 한국관광학회
• 저자명: 李在燮 金紅日 韓凡洙
• 간행물 정보: 『관광학연구』제34권 제2호, 259~279쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.04.30

영문 초록

This research compared the attractiveness of a therapeutic hot spring with those of three other general hot springs using an Importance-Performance Analysis(IPA). Data were collected from 300 users of the Dogo Paradise Hot Spring, which is a representative therapeutic hot spring in Korea, and 300 users of three other general ones from September to October 2009. Results of IPA analysis showed that the hot spring users suggested to concentrate on developing a better therapeutic facilities, programs and service and decreasing the level of crowding. On the contrary, users of the general hot springs estimated that the hot springs should focus on developing events, festivals, contact tourism and/or shopping nearby with a minor development of therapeutic facilities or program. Results of this study proposed that in order to satisfy the users, the therapeutic hot spring should take a different marketing approach from those of the general ones.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

키워드

보양온천 관광목적지 매력성 중요도-성취도 분석 Therapeutic hot spring Destination attractiveness IPA