인터넷 여행사 선택속성이 e-충성도에 미치는 영향

• 영문명: The influence of Internet Travel Agency Selective Attribute on the e-loyalty
• 발행기관: 한국관광학회
• 저자명: 윤지환 임연우
• 간행물 정보: 『관광학연구』제31권 제3호, 329~347쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

Recently internet based e-business is becoming the core of tourism industry. And the total sale of e-business of travel agency in Korea was over two billion won in 2006. This article examines the influence of internet travel agency selective attribute to the e-loyalty in small and medium enterprise. The result of the analysis showed that the influence of internet travel selective attributes was affected on the e-loyalty such as customization focused internet travel products, internet systems, additional services, intangible values of the internet travel agencies, customization focused personal exchanges. After all, e-loyalty has some similarities between internet shopping malls and internet travel agencies, however, details have small differences.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 연구결과

V. 결론 및 시사점

참고문헌

키워드

인터넷여행사 e-비즈니스 선택속성 e-충성도 Internet Travel Agency e-business Selective Attribute e-loyalty