제주지역 중소관광기업가의 사업동기와 배경특성에 대한 탐색적 연구

• 영문명: The Business Motivation and Background Characteristics of Small and Medium-sized Tourism Entrepreneur in Jeju
• 발행기관: 한국관광학회
• 저자명: 강성일 오상훈 정병웅
• 간행물 정보: 『관광학연구』제31권 제3호, 135~152쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

Small and medium-sized businesses have dominated the tourist supply sector in many geographical areas, spanning attractions, accommodations, transport, recreation, souvenirs, and food/drink suppliers. This study explored and examined the business motivation and personal/social background characteristics of small and medium-sized tourism entrepreneurs who play an important role in Jeju tourism industry by making use of survey data from local entrepreneurs. The results of this study indicated four types of distinctive business motivation: family, leisure, business, and achievement orientation. More importantly, the results showed that these four types of entrepreneur’s business motivation were significantly related to his/her age, income, years of residence, business type, previous occupation, years of previous occupation, and parent’s role model.

목차

I. 서론

II. 문헌고찰

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

키워드

기업가 사업동기 배경특성 중소관광기업 Entrepreneur Business motivation Background characteristics Small and medium-sized tourism enterprises