자료의 특성에 따른 개인여행비용법의 적용

• 영문명: An Application of the Individual Travel Cost Method Considering Data Characteristics
• 발행기관: 한국관광학회
• 저자명: 송운강 이혜진
• 간행물 정보: 『관광학연구』제31권 제3호, 171~188쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

This study discusses the travel cost method(ITCM) related to data characteristics such as count and on-site survey data. In this paper, several econometric models were estimated and compared using on-site survey data from Hyo-Seok Cultural Festival in Pyeongchang county. In order to identify any bias stemming from the characteristics of the data, the paper uses Poisson model, truncated Poisson model which accounts for the truncated nature of the data, and endogenously stratified Poisson model which solves the endogenous stratification problem resulting from the over-sampling of avid users. The empirical application shows that the truncated Poisson and endogenously stratified Poisson models yield better goodness-of-fit and parameter estimations compared with the standard Poisson model. Particularly, the endogenously stratified Poisson model performs relatively better than the truncated Poisson.

목차

I. 서론

II. 이론적 배경

III. 분석모형

IV. 분석자료

V. 분석결과

VI. 결론

참고문헌

키워드

개인여행비용법 현장조사 가산자료모형 절단 내생적 층화 individual travel cost method on-site survey count data models truncation endogenous stratification