관광지 특성, 개인적 의미와 기념품 선택 속성 간의 관계에 관한 연구

• 영문명: A Study on the Relationships among Characteristics of Destination, Personal Meaning toward Travel and Souvenir Choice Behavior
• 발행기관: 한국관광학회
• 저자명: 김민영 박정화 조용현
• 간행물 정보: 『관광학연구』제31권 제3호, 77~96쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

The tourism souvenir industry is important for destinations especially in terms of the development of local areas. This study thus aims to investigate how characteristics of tourism destinations and personal meaning toward the travel are related to the tourists’ souvenir choice behavior. Questionnaires were distributed to Korean tourists who visited Jeju Island and purchased a souvenir at the Jeju international Airport. As a total, 240 valid responses were used for the analyses. Frequency analyses, factor analyses and canonical correlation analyses were conducted and the findings are as follows. Tourists prefer souvenirs which show local culture when they experienced sensation in the destination. They also like portable and recollectable souvenirs for gifts.

목차

I. 서론

II. 이론적 배경

III. 연구 방법

IV. 연구 결과

V. 결론

참고문헌

키워드

문화관광 개념정의 개념역사 문화관광자 속성