제주관광에서 재방문객의 특성에 관한 연구

• 영문명: A Study on the Repeat Visitors’ Features in Jeju Tourism
• 발행기관: 한국관광학회
• 저자명: 최병길 김경호
• 간행물 정보: 『관광학연구』제31권 제3호, 169~288쪽, 전체 120쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

This study analyzes the behavioral differences between the first-time and repeat visitors in order to identify the characteristics of repeat-visitors for Jeju tourism. Recently the importance of repeat visitors in Jeju tourism has been brought up as its market share increases with steady pace since 1990s. The research results revealed that the number of visits was related to the average length of stay and the time period taken revisit. Furthermore, the purpose of travel, the types of accommodation, the total number of visiting attractions are significantly different between the first-timers and the repeat visitors. This study also provided the transition ratio as well as the long-term market equilibrium of visiting purposes and lodging facilities by using the Markov analysis.

목차

I. 서론

II. 이론적 배경

II. 연구방법

IV. 실증분석 결과

V. 결론

참고문헌

키워드

재방문객 마르코브 분석 전환매트릭스 시장점유율 Repeat Visitor Markov Analysis Transit Matrix Rate of Market Share