농촌관광 시장세분화와 수요결정요인 연구

• 영문명: Market Segmentation for Rural Tourism and the Determinants of Rural Tourism Demand
• 발행기관: 한국관광학회
• 저자명: 김미경 이희찬
• 간행물 정보: 『관광학연구』제31권 제3호, 153~170쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

The purpose of this study is to segment rural tourism market based on tourists’ motivation to participate in rural tourism and to investigate the determinants of rural tourism demand by each segment. Three different market segments of rural tourism were identified: Rural-centric Tourist, Passive Rural Tourist, and Visiting Family and Relatives (VFR) Rural Tourist Segment. There were significant differences across motivation-based segments for rural tourism market in terms of the ourists’ demographic characteristics, trip characteristics, and perception on rural resources. This study also revealed that the three market segments differ with respect to the factors affecting the frequency of participation in rural tourism.

목차

I. 서론

II. 이론 및 모형

III. 조사설계

IV. 결과분석

IV. 결론

참고문헌

키워드

농촌관광 시장세분화 참여결정요인