학술논문
Ikea’s Success Case
이용수 21
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Pan Jin Kim Rajasekhara Mouly Potluri
- 간행물 정보
- 『한국유통과학회 학술대회 논문집』2017년 동계 국제학술대회, 133~135쪽, 전체 3쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2017.12.27
무료
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국문 초록
영문 초록
These days, citizens are likely to prefer Ikea having simple interior and inexpensive price. Ikea furniture is said to have the highest cost performance ratio being inexpensive with high quality. Being furniture brand, Ikea has introduced bag and/or garment with Ikea logo. The furniture brand, Ikea has been known to the public owing to popularity. Even so many customers who had not been to Ikea, they have affirmative opinions to Ikea or other related things. But, there are some controversial things in those Ikea’s successful enterprise field. That is, inexpensive price, customer service, and the suffering of small furniture shops. Thus, Ikea have burdened the various problems after shop opening in Korea distribution system. Ikea supplied home furnishing product in inexpensive price. Having various kinds of strategies, Ikea was differentiated from existing furniture shop, and it made the company grow up quickly owing to the marketing strategy. Ikea have investigated modern people s life styles to find out design, that is, simple and not boring. That is the reason Ikea s sales have grown up. Ikea has been developed continuously, This study investigated their strategies to develop in sales all over the world and also their problems that they are facing and have to be improved.
목차
Abstract
1. Introduction of Ikea
2. Ikea in the Korean Market
3. Problems
4. Counteraction
5. Summary
References
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