학술논문
A Study on the Influence of Satisfaction of MIM Users on the Reuse and Recommendation Intentions : Focus on KakaoTalk in Korea and Zalo in Vietnam
이용수 10
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Xuan Thinh Mai Won Bom Kim
- 간행물 정보
- 『한국유통과학회 학술대회 논문집』2017년 동계 국제학술대회, 191~196쪽, 전체 6쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2017.12.27
무료
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
KakaoTalk and ZALO, which are popular mobile instant messengers in Korea and Vietnam, and show the reason why they are popular among the users of the two countries, the motives of users and the quality factors of messenger, Satisfaction and the differences and characteristics of mobile instant in both countries.
The results of this study suggest the following implications. The similarity between Korean and Vietnamese users shows that the user satisfaction of mobile instant messenger has an influence on re - use intention and recommendation intention. In Korea, utility, hedonic, system quality, service quality, information quality, etc.
Vietnamese mobile instant messenger users showed preference for self-expression, and the more they are interested in others, the better their mood will be. System quality and service quality factors have a positive effect on satisfaction for Korean users
Korean users are sensitive to system quality and service quality, and system quality and service quality have a strong influence on usage purpose, which may have a significant effect on user satisfaction.
Satisfaction of mobile instant messenger in both Korea and Vietnam affected reuse intention and recommendation intention. The higher the reliability of the service, therefore, it is necessary to provide a service that can improve the satisfaction of mobile instant messenger users in both Korea and Vietnam in order to increase the intention of reuse and recommendation intention.
목차
Abstract
1. Purpose and method of research
2. Theoretical Considerations and Prior Research
3. Research Model Design
4. Empirical Analysis
5. Research Results
References
해당간행물 수록 논문
- Linkage between Public Policy, Green Technology and Green Products on Environmental Awareness in the Urban Kuala Lumpur, Malaysia
- Research on Development of Emerging Multinational Corporations in China
- WELCOME MESSAGE
- WELCOME MESSAGE
- A Study on the Growth Mechanism of Burger King Based on Dynamic Models of Success and Failure of Businesses
- A Study on the Effects of Distribution Factors on Perception and Purchase of Elderly Goods
- State, Problems and Supplementation of Coupang
- WELCOMING ADDRESS
- A Study on O2O Lotte based Omni Channel
- A Study on the Relationship between Port Competitiveness and Logistics Cluster Performance
- Study on the Influence of Population Aging on the Economic Development of Shandong Province
- A Study on the Emoticon Extraction based on Facial Expression Recognition using Artificial Intelligence
- The Improvement and Perfection of Civil Judicial Application System
- The Effects of Dessert Cafe Franchise’s Experiential Value on Lovemarks and Brand Loyalty : Focusing on the Control Variables by Structural Equation Model
- Use Intention of Chauffeured Car Services by O2O and Sharing Economy
- State and Subject of Medical Devices Industry at Overseas
- Sustainability Practices as Determinants of Financial Performance : A Case of Malaysian Corporations
- Analysis of Consumers Purchasing Choice Factors on PB Products of Retailers
- State and Future Strategies of Social Commerce
- Study on the Development of Sharing Economy in China under the Background of Mobile Internet
- How Vulnerable is Indonesia’s Financial System Stability to External Shock?
- Why do Japanese Retailers Hesitate to Open Their Shops in Korea?
- A Research on Mobile E-Commerce Service Quality on Customer Satisfaction and Repurchase Intention Influence
- Evaluation of Economic Potential and Level of Concentration of the Regions of Kazakhstan
- E-tailing : Korea and Japan
- Alibaba s E-Commerce Strategy
- The Factors on Relation between Sharing Economy Characteristics and Consumer Traits
- Calculating the most efficient location of logistic distribution centers for one project in China
- The Suggestion for Establishment of Korea Maritime Council
- Suggestion of Strategy Derivation Approach Using Perceptual Difference
- Costco Wholesale Corporation’s Success Case
- RFID Voice Guide Service for Pharmaceutical Information through Information Construction based on Ontology
- Top-executives Compensation : The Role of Corporate Ownership Structure in Japan
- Characteristics of the German Innovation Policy in the Age of the Fourth Industrial Revolution : Under Special Consideration of Industry 4.0
- A Study on Revitalization of Revenue through Difference of Consumer Perception of Characteristics; Mobile Social Commerce Perspective Approach
- CO₂ Emission, Energy Consumption and Economic Development : A Case of Bangladesh
- Does Walmart Introduce RFID Successfully?
- A Study on Employment-centric Industries in Incheon Using Machine Learning Method
- Study on the Related Legal System for Revitalizing Traditional Korean Market
- The Global Innovation of Retail Format in Emerging Countries
- WELCOME MESSAGE
- Subsidy Rationalisation for General Purpose Flour : Market and Economics Implications
- Impact of Value Networks on Business-to-Business Markets in the Engineering Industry
- The Interaction Effects of Cultural Similarity on Chinese Customers’ Destination Choice Intention of the Outbound Market
- WELCOME MESSAGE
- A Study on the Influence of Satisfaction of MIM Users on the Reuse and Recommendation Intentions : Focus on KakaoTalk in Korea and Zalo in Vietnam
- A Study on the Effects of Health Functional Food Consumption Recognition and Purchase Distribution Pattern of the Elderly
- Analysis of Causal Relationship between Chinese Restaurant Chefs’ Work Environment and Burnout: Focused on Moderation Role of Enthusiasm
- Brands and Competing Factors in Purchasing Hand Phones in the Malaysian Market
- A study on Mobile Service Quality on Customer Satisfaction and Repurchase Intention : In China Datas
- Spillover Effects of FDI Inflows on the Banking Industry in China
- Problems of Lotte Omni Channel
- A Study on the Development of Egg Information System Using IOT based Connected System
- Unemployment, Real Wages, and Aggregate Demand in Europe, Korea and the United States
- A Study on Face Recognition using Convolution Neural Networks
- A Study on Legal Policy and Management Activation Policy for the Improvement of Public Market System
- Research on Financial Quality Evaluation of Listed Companies in Shandong Province Based on Factor Analysis
- An Exploratory Treatise on Consciousness and Espousal of Halal Supply-Chain: An Indian Perspective
- Study on Mobile Terminal Distribution Act : Effects of Subsidy Regulations
- Oil Price Fluctuations and Stock Market Movements : An Application in Oman
- Organizational Diagnosis : A Case of Infosys, India
- The Effects of HMR Selection Attributes on Satisfaction and Repurchase Intention : The Moderating Role of Shopping Channel
- Technological Challenges of Vietnamese Enterprises in the International Market
- The Role of Quality of Relations in Succession Planning of Family Businesses in India
- An Empirical Study on the Nonlinear Relationship between Product Modularity Strategy and Customer Satisfaction
- When Narcissistic Leaders dominate : Leader Narcissism, Group Performance and Group Context
- Evaluation of Competitiveness in Auto Distribution Industry between Korea and Russia
- Influence of Social Value on Purchase 0f Luxury Brands Concerning Demographic Variables : Case of India
- A Study on the Effect of College Students Attitudes toward the Elderly on the Recognition of Successful Old Age
- A Study on the Determinants of A Next-Generation Dominant Design : Focused on the Electronic Display Industry
- The Effects of Consumer Value Perception on Product Loyalty and Repurchase Intention for Discount Store Private Brand Products
- WELCOMING ADDRESS
- A Conceptual Comparison of Organizational Citizenship Behaviors in the Hotel Industry : Single-level vs Multi-level Approach
- Ikea’s Success Case
- The Influential Relationships Among Celebrity Advertising Model’s Characteristics, Brand Attachment and Purchase Intention : Centered On Cosmetics Consumers In China
- Change and Subject of Multi-cultural Policy in Korea
- Design of Forest Welfare Service Model Using IOT
- Digital Music in Overseas and Subject
- The Causality Analysis of the Impact of A Hotel Chief’s Competency on Job Satisfaction and Customer Orientation : Focusing on Control Impact of Organization Concentration
- Is “Globalization” the Main Cause of Wage Inequality?
- The Impact of Workers’ Remittances on Household Consumption in India : Testing for Consumption Augmentation and Stability
- Triffin Dilemma and International Monetary System : Evidence from Pooled Mean-Group Estimation
- A Study on the Effect of Online Shopping Mall Characteristics and System Quality on the Reuse Intention in Vietnam
- Effectiveness of SMEs Support by Retired Scientists and Engineers
- The Effects of Business Startup Education of Restaurant Founder on Transfer Effect in Learning and Entrepreneurial Intentions
- Evolutionary Process and Mechanism of Product Quality Control in Chinese Online Shopping Platform
- Donation Message and Congruence between Framing Message and Facial Expression
- Research on Influence of Recognition of Income Inequality of the Elderly to Life Satisfaction : Focusing on Mediation Effect of Finance Stress
- WELCOME MESSAGE
- WELCOME MESSAGE
- WELCOME MESSAGE
- WELCOMING ADDRESS
- Research on the Direction of Economic Development in Shandong
- The Mechanism of New Retail Format Creation in Japanese Eyeglasses Industry : The Case of JINS Inc.
참고문헌
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!